Rachel Modiano Johnson is a versatile marketing leader who brings proven experience driving sales, revenue, and marketing ROI across SaaS and technology environments.
Rachel began her career as an Orr Fellow, and over the past 10+ years she has focused her efforts on developing marketing strategy, messaging positioning, and marketing campaigns and programs for large SaaS companies with a retail/eCommerce focus. She has worked with companies such as Fifth Gear (now SpeedCommerce), iGoDigital, ExactTarget, Salesforce, Monetate and Angie's List. Throughout her career, Rachel has also had a history of creating iconic brands, building highly effective teams that are properly positioned with the training, tools, coaching, and vision necessary to exceed goals. She is an expert in aligning marketing with sales to maximize revenue and profit.
Rachel currently serves as the Director of Demand Generation at Montana based company, PFL. She is responsible for serving as the marketing leader in the HQ-East Indianapolis location and creating demand generation strategies and campaigns. Rachel also leads the Business Development Team out of HQ-East as well. Additionally, she has volunteered or served as a board member for the Techpoint Foundation For Youth since 2008 and currently serves as the Communications Chair since January 2017.